From July 23rd to 24th, 2020 Tanzhou Convention and Exhibition Brand Strategy Conference was held in Foshan. The new brand positioning and routes of Tanzhou International Convention and Exhibition Center was released for the first time, providing Tanzhou Thinking and Foshan Practice for the reconstruction of Chinese convention and exhibition industry after epidemic as well as industrial services promoting high-quality development of substantial economy.
Tanzhou International Convention and Exhibition Center, firstly operated in September, 2016, was the first professional exhibition hall built for industrial services, marking Foshan’s entrance into the new era of convention and exhibition center.
Nowadays, the convention and exhibition brand of Tanzhou is further improved by adopting “China's No.1 industrial convention and exhibition hall” as the new brand positioning, deploying innovative chain around the industrial chain and implementing six major action plans, which helps achieve “768” strategic goals, build “convention and exhibition+” ecosystem, and create No.1 industrial convention and exhibition brand.
Qiao Yu, Foshan's deputy mayor, said that as the only pilot city for comprehensive reform of manufacturing transformation and upgrading in China, the strong manufacturing foundation and private economy in Foshan will provide a solid base and powerful driving force for the development of convention and exhibition industry.
In order to accelerate the promotion of industrial convention and exhibition benchmark brand, Tanzhou International Convention and Exhibition Center will establish China Industrial Convention and Exhibition Alliance by uniting different related industrial convention and exhibition entities to be the first convention and exhibition alliance in the world with the sole attribute of industrial convention and exhibition, accelerating resource integration and agglomeration.
Meanwhile, Tanzhou International Convention and Exhibition Center has signed cooperation initiatives with various units to launch a number of key projects, including intelligent exhibition hall construction, and promotion and preservation of exhibition intellectual property, etc.. It will focus on promoting the new infrastructure projects of “one hall, two platforms” and 5G industrial application model exhibition hall to promote 5G coverage and become the No.1 digitalized, networked and intellectualized industrial convention and exhibition hall in China.