Recently, many citizens start to buy New Year groceries and flowers for the upcoming 2021 Spring Festival. In order to reduce human flow and the risk of epidemic, many districts and towns in Foshan have issued notices to cancel the 2021 Spring Festival Flower Market a few days ago. Therefore, various areas in Foshan have launched online flower markets for citizens to buy New Year flowers and potted tangerines conveniently. In addition to visiting the nearby flower fields, citizens can also appreciate and buy New Year flowers online and feel the festive atmosphere of the Spring Festival in Foshan.
The first Online Spring Festival Flower Market in Shishan Town was officially launched on January 8, attracting more than 200 farmers and merchants selling different kinds of New Year flowers and groceries such as peach blossoms, potted tangerines, orchids, chrysanthemums and Spring Festival couplets. Citizens can buy online from January 20 to February 19.
The Online Spring Festival Flower Market will set up five major sections, covering online shopping, scenic spot tours and other interesting activities, in which the public can feel the festive atmosphere of the New Year in Shishan through online platforms in an all-round way. During the activity, florists will join the live streaming studios, along with online New Year flower and grocery shops and other projects to help start a new mode of "media convergence + industrial sales" of New Year flowers, which can broaden sales channels, revitalize rural industries, and bring substantial benefits to citizens and florists.
As one of the three largest Phalaenopsis planting bases in China, more than 300 enterprises engage in Phalaenopsis cultivation in Lishui Town. The number of the annual Phalaenopsis sales has reached over 40 million, with a total value of more than 500 million yuan.
This year, Lishui Town has actively organized professional e-commerce training, set up online sales platforms, organized meetings with florists for many times, and cooperated with Nanhai Flower Expo Park and other major planting parks, as well as various media outlets to carry out all-round publicity and promotion. Through the combination of online and offline promotion, a number of florists have settled in the online Spring Festival flower market, which can further stimulate public demands for purchasing flowers and help florists break through the difficulties in the post-pandemic period.
Chencun New Year Potted Tangerine Culture Promotion
As the Spring Festival is approaching, the wide tangerine fields in Chencun Town, rated as “the Hometown of New Year Potted Tangerine”, have become a golden world with plump tangerines. Chencun Town has launched a series of online measures to help farmers this month, including Online Flower Market, Online Sales, etc. From January 16 to February 10, Chencun Town will carry out the Online Sales activity. At that time, a series of live broadcast will be presented on tangerine fields to promote the sales of New Year potted tangerine through different channels.
In addition, Chencun will cooperate with Tik Tok and other platforms to hold a theme event called "#Online Appreciation of Chencun Flower Show", which will guide more citizens to appreciate the charm of Chencun flowers and New Year potted tangerines online. In terms of offline activities, Wedding Show, cultural research tour of potted tangerine culture and other activities will be held, attracting citizens from surrounding areas to visit the tangerine fields.
Gaoming will hold the first 2021 online flower market from February 2 to 11 to help florists promote sales on the basis of strict epidemic prevention requirements. At present, about 300 merchants have completed training and settled in the online flower market.
Some florists said that in addition to maintaining the previous ordering channels, they will also release the information for selling flowers through social media, actively promote and expand external sales channels and offer preferential prices, which will attract more citizens to visit their greenhouses and buy flowers.
Sanshui District will carry out online activities of the "Public New Year Grocery Festival" from January 18 to February 9, which will promote online sales of New Year potted tangerines and local agricultural products through e-commerce and live broadcast.
Warm reminder: Wear masks, avoid peak hours and stay cautious for epidemic prevention when buying New Year flowers in the flower market.